مشاوره استقرار مهندسی آموزش تحقیق و راه اندازی فروشگاه، فروشگاه زنجیره ای هایپر مارکت و ...
The displacement of independent businesses by chains has generated controversy[who?] and sparked increased collaboration among independent businesses and communities to prevent chain proliferation. These efforts include community-based organizing through Independent Business Alliances (in the U.S. and Canada) and "buy local" campaigns. In the U.S., trade groups such as the American Booksellers Association and American Specialty Toy Retailers do national promotion and advocacy. NGOs like the New Rules Project and New Economics Foundation provide research and tools for pro-independent business education and policy while the American Independent Business Alliance provides direct assistance for community-level organizing.
In 2004, the world's largest retail chain, Wal-Mart, became the world's largest corporation based on gross sales.[citation needed]
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History
The first chain store was British-owned W H Smith.[citation needed] Founded in London in 1792 by Henry Walton Smith and his wife, the store sells books, stationery, magazines, newspapers, and entertainment products.
In the U.S., chain stores began with the founding of The Great Atlantic & Pacific Tea Company (A&P) in 1859. By the early 1920s, the U.S. boasted three national chains: A&P, Woolworth's, and United Cigar Stores.[1] By the 1930s, chain stores had come of age, and stopped increasing their total market share. Court decisions against the chains' price-cutting appeared as early as 1906, and laws against chain stores began in the 1920s, along with legal countermeasures by chain-store groups.[2]
Restaurant chains
A restaurant chain is a set of related restaurants with the same name in many different locations that are either under shared corporate ownership (e.g., McDonald's in the U.S.) or franchising agreements. Typically, the restaurants within a chain are built to a standard format (through architectural prototype development) and offer a standard menu. Fast food restaurants are the most common, but sit-down restaurant chains (such as TimberLodge Steakhouse, Outback Steakhouse, T.G.I. Friday's, Ruby Tuesday, and Olive Garden) also exist. Restaurant chains are often found near highways, shopping malls and tourist areas.
Regulation and exclusion
Some small towns in the United States whose residents wish to retain their distinctive character — such as Provincetown, Massachusetts and other Cape Cod villages; McCall, Idaho; Port Townsend, Washington; Ogunquit, Maine; and Carmel-by-the-Sea, California — closely regulate, even exclude, chain stores. They don't exclude the chain itself, only the standardized formula the chain uses. For example, there could be a restaurant owned by McDonald's that sells hamburgers, but not the formula franchise operation with the golden arches and standardized menu, uniforms, and procedures. The reason these towns regulate chain stores is to protect independent businesses from competition.[3]
مدرس دانشگاه، مشاور و مجری هایپرمارکت، مشاوره تحقیقات اجرا استقرار بازارسازی امکان سنجی ترفیع فروش بازاریابی و مشتری سازی بیش از صد ها فروشگاه در سراسر کشور ، مولف ومترجم 11 عنوان کتاب مرجع کاربردی تخصصی ---اصول و تکنیک های راه اندازی و استقرار فروشگاه و مرکز خرید














